Brands can unleash their imagination with JCDecaux's Innovate solutions, transforming creative ideas into dynamic, interactive outdoor campaigns that push the boundaries of traditional advertising and captivate audiences in unexpected ways.
Air France, San Francisco Digital Kiosk
Elevating Innovate Ads
Air France unveiled a dynamic OOH campaign in San Francisco, utilizing JCDecaux’s digital kiosks to create a cutting-edge experience. This campaign stands out with its real-time changes on flight prices to Paris. By harnessing JCDecaux's dynamic and digital capabilities, Air France not only showcases the allure of their premium services but also offers immediate, actionable information. This approach ensures that the campaign remains fresh and compelling, capturing the attention of San Francisco’s diverse audience.
Beetlejuice Beetlejuice, New York Digital Bus Shelter
Beetlejuice Beetlejuice in New York, New York
Warner Brothers leveraged JCDecaux bus shelters to showcase a quirky and bold ad for "Beetlejuice Beetlejuice." With 100% SOV in the ad faces as well as full vinyl wrapping of the back glass panels, Warner Brothers created a mini billboard at eye level. This creative use of the bus shelter format ensures maximum visibility and engagement, turning an everyday transit stop into a dynamic promotional space that stands out amidst the bustling cityscape. The full bus shelter wrap was complemented by additional creative elements that showcased the film's various characters, strategically leveraging star power to further engage pedestrians and generate interest in the movie.
Impact Winter’s Impactful Buildout
Audible's promotion for the series "Impact Winter" has been brought to life with a detailed roof buildout, innovative wrap, custom bench replacement, and snowy showcase within the ad face in the center of Downtown Chicago. The immersive installation draws passersby into the world of the series, transforming the bus shelter into a visually striking experience that captures attention and engages commuters with the story of "Impact Winter.”