Enhancing engagement of local events and activities through OOH in airports

Engaging locals and tourists through OOH advertising in airports

Advertising events and attractions within their local cities is an effective strategy that strengthens community connections while also captivating the interest of tourists. Through showcasing local offerings, brands foster pride among residents and encourage participation, sharing their experiences with friends and family. This organic word-of-mouth promotion further amplifies the reach of advertising efforts.

Additionally, local advertising serves as a valuable resource for visitors, enriching their visit by helping them discover authentic experiences. Airport OOH advertising plays a crucial role in shaping tourists’ choices as they arrive in a new destination. By leveraging our OOH inventory in these bustling environments, brands can capture the attention of both locals and travelers, cultivating a vibrant cultural landscape that energizes the entire community.

Leveraging OOH ahead of holiday shopping 

Simon Malls is strategically implementing an extensive airport domination at Orlando International Airport to showcase its shopping outlets in the greater Orlando region. With a carefully curated placement of advertisements at consecutive key touchpoints throughout the airport, Simon Malls is ensuring maximum visibility and capturing the attention of travelers at every turn.

This approach targets affluent individuals with higher disposable incomes who are likely to make purchases during their visits. With Black Friday and the Christmas season approaching, and data showing that over 50% of Americans plan to start holiday shopping before Thanksgiving, Simon Malls aims to establish itself as the premier destination for both travelers and locals seeking holiday shopping options. 

Leveraging OOH to build brand awareness

Ross is strategically leveraging our inventory at Los Angeles International Airport to promote its local locations while significantly enhancing its brand visibility as a prominent nationwide retailer. Showcasing their adverts in one of the busiest airports in the country allows them to enhance their appeal to over 75 million yearly travelers. This campaign uses directional advertising to drive immediate foot traffic to nearby locations but also builds lasting brand recognition among a diverse audience. According to the OAAA, 66% of consumers reported that they were prompted to visit a store after encountering an OOH advertisement. 

By establishing a presence in Terminal 1, which caters to both domestic and international flights, Ross is able to capture the attention of travelers entering the city, reinforcing brand familiarity and also introducing the brand to those who may be unfamiliar. This strategy plays into the broader trend of consumers seeking familiar retail experiences, as 71% of consumers are more likely to buy a product from a brand they recognize. This integration of local and national branding creates a seamless shopping experience, capturing the interest of potential customers at LAX but also solidifying its reputation as a national brand. 

Driving ticket sales and attendance through airport OOH 

Meow Wolf is generating buzz ahead of the opening of their latest exhibit with a targeted campaign across George Bush Intercontinental Airport. Recognized as one of the most artistic cities in the country, Houston boasts a vibrant cultural scene, making it an ideal location to attract their target audience. According to the OAAA, 80% of people who see an OOH advert are inspired to take action, suggesting a high drive in interest whilst also significantly boosting ticket sales.