A comprehensive suite of data-driven tools designed to enhance advertising performance across all stages of a campaign.
3 Core Pillars
JCDecaux Data Solutions has been built around 3 core pillars, designed to help advertisers achieve their marketing objectives and creating an end-to-end ecosystem of solutions connecting the dots between marketing and business results.
ENHANCE YOUR PLANNING WITH DATA-DRIVEN INSIGHTSOptimize media planning, content delivery and creativity to maximize impact on your target audience. Plan with a complete understanding of your audience around OOH assets and tailor your message for maximum visual impact and relevance.
CREATE INTERACTIVE EXPERIENCES THROUGHOUT THE CUSTOMER LIFECYCLEConnect with your audience more effectively and efficiently to create memorable and engaging experiences. Heighten consideration and amplify the impact of all media touchpoints across multiple media.
ASSESS THE IMPACT OF YOUR STRATEGYEvaluate campaign performance and measure against your KPIs. From brand building metrics to business impacts, leverage our measurement solutions to assess successes and areas for growth and future optimization.
OPTIMIZE
JCDecaux's partnership with Neustar ElementOne empowers marketers with advanced mobile location intelligence which allows for improved audience planning, segmentation and targeting, enabling advertisers to connect with consumers in a more comprehensive and integrated way. The result is more effective campaigns that drive ROI and strengthen brand-consumer relationships.
JCDecaux also utilizes Placer.ai mobile data to track common vehicular and movement patterns near our advertising locations, gathering visitation metrics that reveal the most frequent home and work ZIP codes of visitors.
JCDecaux partners with Geopath, North America’s industry audience measurement tool across all major OOH environments, to offer a platform for measuring media and advertising reach and exposures.
ENGAGE
Data led creativity for digital OOH with dynamic content.
Data can be leveraged to enhance a client’s DOOH creative content, delivering more flexible, contextual, and engaging experiences for potential viewers. Examples of these data sources include weather updates, live scoring, countdowns, dayparting, live mapping, and pricing.
Live Pricing
Temperature
Countdown
Real Time
Live ScoringThe result: Fostering deeper engagement through increased awareness, memorability, and positive perception.
MOBILE & OOH: Using geo-location insights coupled with behavioral data, Mobile helps amplify the Out-of-Home campaign to further an advertiser’s campaign reach and drive consumers down the marketing funnel, from awareness to web visitation or product purchase.
EVALUATE
OPTIX: AI-Insights for Enhanced Ad Design
JCDecaux OPTIX is an AI tool created by JCDecaux's global team of data scientists. It’s based on a model from Oxford University for visual saliency prediction. It creates a heatmap showing the parts of an image or video that grab the most attention. These insights can help improve the effectiveness of the design.
CAMPAIGN IMPACT: THROUGH COMPREHENSIVE MEASUREMENT SOLUTIONS
We take an impartial approach to measuring campaign effectiveness, using a vetted ecosystem of measurement solutions. Data is used to assess the impact of OOH campaigns by evaluating whether they met key performance indicators such as brand metrics (recall, intent, perception), driving in-store or online traffic and sales, encouraging social engagement (likes, shares, comments), or increasing tune-ins and clicks for TV, radio, and websites.
