Creative Solutions

JCDecaux’s Innovate solutions

offer cutting-edge outdoor advertising technologies

Elevate traditional campaigns with digital interactivity and immersive experiences. By integrating features such as augmented reality, scent and more, Innovate campaigns enable brands to create dynamic, engaging interactions with their audience. These solutions enhance visibility and engagement in urban spaces while providing personalized, high-impact messaging. Through its creative and tech-driven approach, JCDecaux helps brands capture attention and make lasting impressions in the world of out-of-home advertising.

Glass Wrap

Transform the entire structure into an immersive experience.

They cover the glass panels, roof, and other surfaces of the shelter with vibrant, eye-catching graphics, turning a functional urban space into a standout promotional platform. They offer high visibility in busy locations, allowing brands to captivate audiences with bold, creative designs while seamlessly integrating into the streetscape.

Dynamic Campaigns

Use real-time data to deliver highly relevant and engaging content.

These campaigns adapt to factors like time of day, weather, location, audience demographics, or live events, ensuring messages resonate with the right people at the right moment. By leveraging technology and data, dynamic campaigns enhance impact, create memorable experiences, and drive deeper connections between brands and their audiences.

Build out

Build customized 3D extensions to add to traditional out-of-home formats to create a striking, eye-catching effect.

These physical enhancements go beyond flat visuals, incorporating sculptural elements, props, or other materials to bring a brand’s message to life in a unique and memorable way. Buildouts capture attention, enhance storytelling, and make campaigns stand out in busy urban environments, offering a truly immersive advertising experience.

Heat/Cooling

Enhance commuter comfort and transporting the audience to a different environment.

These can be a powerful storytelling tools by aligning sensory experiences with the campaign’s narrative, which create immersive and memorable moments that deeply resonate with their audience, transforming everyday urban spaces into gateways to another world.

Dispenser

Allows brands to provide tangible items like vouchers, promotional materials, or fragrances spritzes directly to the public.

Integrated seamlessly into street furniture such as bus shelters, these dispensers engage audiences by offering a hands-on interaction with the campaign. This innovative approach enhances brand visibility and creates a memorable experience, driving stronger connections between the audience and the advertised product or service.

Showcase

A bespoke advertising installation that goes beyond standard display panels to create an immersive and engaging experience.

These showcases use custom 3D props, interactive elements, lighting effects, and digital integrations to create immersive branded environments.

For example, fake snow adds a winter storm effect, enhancing the experience as seen on the left. Placed in high-visibility areas, they captivate audiences with creative storytelling and leave a lasting impression.

Augmented Reality

Blends digital experiences with the physical world, allowing audiences to interact with campaigns in exciting and immersive ways.

AR-enabled screens, users can engage with dynamic, 3D visuals, animations, or games that extend beyond the ad’s surface, creating memorable and shareable experiences. This technology enhances storytelling, drives deeper engagement, and connects brands with their audience in a cutting-edge and interactive format, transforming everyday spaces into portals for digital exploration.