Luxury Brands Are Taking Over OOH in Airports

Leveraging OOH in Anticipation of the Holiday Season 

Airports are key touchpoints for luxury brands, offering a unique opportunity to engage with travelers looking to indulge premium products. Establishing a presence in these key, high traffic locations ensures that advertisers can reach travelers who are willing to spend. 

As the holiday season approaches, the demand for designer goods surges, with 34% of shoppers saying they intend to purchase a luxury item as a gift. Whether for themselves or as lavish gifts, many consumers are embracing the idea of gifting high-end products, with designer pieces often seen as lasting investments that convey a sense of exclusivity and taste. In fact, over 36% of luxury shoppers plan on spending more on luxury products this year and research shows that people are expected to increase holiday spending budget by 9% compared to 2023.

Elevating Brand Awareness Through Airport OOH Domination 

Tiffany has rolled out their holiday campaign, highlighting their timeless jewelry by leveraging our inventory across Miami International Airport as well as two private aviation airports in both Miami and Las Vegas. 

Miami and Las Vegas are commonly ranked among the top five best U.S. cities for luxury shopping, drawing travelers interested in luxury purchases. Establishing a presence in key entry points into these three cities allows them to reach their desired target audience of affluent individuals, whether that is tourists looking to splurge or local wealthy residents. 

By advertising on our private aviation network, Tiffany is targeting the ultra-wealthy by positioning themselves in the most exclusive locations frequented by the elite. According to various surveys, luxury travelers spend on average $16,000 whilst traveling, allowing for ample opportunity to capture a portion of their purchasing power. Tiffany is also targeting a broader consumer audience by advertising at Miami international airport, to capture the attention of a wide range of travelers and to increase the likelihood of purchases. Leveraging airport-wide networks for presence at multiple touchpoints throughout the airport means Tiffany remains fresh in travelers’ minds during key decision-making moments. 

Go Big or Go Home: Leveraging Large Format Displays to Capture Attention 

According to Nielsen, 60% of consumers report that large-format OOH ads make brands appear more important and credible, a key factor when it comes to luxury goods. The sheer size of these campaigns not only captures attention but reinforces the exclusivity and prestige associated with premium brands. By leveraging this high-profile advertising space, Tiffany creates a lasting impression on a global audience, reinforcing their long-standing prestigious reputation and driving both awareness and conversion at key travel hubs, where an increasing number of affluent travelers are looking to treat themselves or purchase gifts for loved ones.