Advertising Airline Loyalty Programs and Credit Cards through OOH in Major US Airports

Showcasing OOH Campaigns in Airports

Airports are high-traffic areas with long dwell times, providing the perfect opportunity for airlines to engage with travelers in a meaningful way. Airport OOH advertising allows brands to tap into several key groups: frequent flyers, business travelers, and families. 

These travelers are already in a spending mindset, making them more receptive to promotions.  Studies reveal that 1 in 5 Americans are always thinking of planning their next trip, making the dwell time in airports a key decision making moment in which advertisers can leverage our OOH inventory to put themselves in front of their target audience. 

Using OOH to Drive Lounge Visits

The placement of campaigns are a key factor in determining the success of an campaign in airports. Advertisers such as Capital One are leveraging our OOH static inventory in DFW closest to their lounge to encourage travelers to visit, following the increase in demand for airport lounges. In fact, 40% of individuals say that lounge access is a key factor in their decision to apply for co-branded credit cards. By leveraging our inventory in these specific terminals, with directional instructions it allows travelers to be directed to the right place and offers a convenient alternative to waiting around in a busy terminal. 

In addition, brands such as Chase Sapphire are present at multiple touchpoints across the airport, ranging from exterior banners, to check in counters, to baggage claim, ensuring that their brand remains top of mind and places them at the top of the list when it comes to making a choice. As passengers go through their journeys in the airport, they are constantly reminded of the brands offerings, during key waiting periods. 

The Bigger The Better: Using Large Format OOH to Stand Out from Competitors

Through our larger-than life banners in Los Angeles, Miami, Boston Logan, Dallas Fort-Worth and George Bush international airports, brands like American Express, Barclaycard and Chase are able to establish a dominating presence, reaching millions of passengers each month. 

The sheer size of our static banners allow brands to cement their status and maintain an image of dominance. In this way, advertisers are also able to increase brand awareness and exposure in a highly busy environment. 

Leveraging OOH in major U.S. Hubs

In 2025, partnerships between airlines and credit card providers are extremely common, offering co-branded credit cards that offer exclusive perks. Airlines are strategically showcasing their partnerships on our OOH inventory in their hubs to leverage the high concentration of passengers already flying on that airline. For example, American Airlines and Barclaycard are establishing a dominating presence in MIA, DFW and LAX, three of their biggest hubs. By focusing on these locations advertisers can target travelers who are likely to benefit the most from this service.