Advent Health is turning to airport advertising as a strategic way to reach travelers at crucial moments: tourists seeking nationwide healthcare coverage. Airports are high traffic hubs that attract millions of domestic and international travelers, many of whom are preparing for vacations or business trips. Travel inherently comes with risks, making airports the perfect place to remind travelers of the importance of insurance cover, whether that be for medical or business purposes. With extended dwell times, minimal distractions and a highly captive audience, airport OOH ensures maximum visibility and engagement, and advertisers can capture last minute decision makers and provide peace of mind to travelers before, during, or after their trips.
Using OOH Domination to Remain Top of Mind for Travelers
AdventHealth is leveraging our OOH inventory in Orlando International Airport to promote its 24/7 healthcare services, engaging travelers who may need healthcare insurance whilst on holiday or undertaking various forms of physical activity. As the gateway to numerous world-famous theme parks and scenic nature, the city is a top destination for travelers including families, thrill-seekers and international tourists. With many adventurous activities such as high-speed roller coasters, water parks and outdoor excursions being almost a guarantee, the potential for injuries or illness is high, making on demand healthcare a necessity, especially for those who may not be familiar with local healthcare options.
By placing their adverts throughout various consecutive points in the airport such as departures, arrivals and baggage claim, they are maximizing exposure and reaching as many people as possible. When travelers are exposed to their campaign along multiple touchpoints in the airport, the brand remains fresh in their mind as they are constantly reminded throughout their airport journey. Moreover, they are solidifying their position as a nationwide healthcare provider, so that even those traveling domestically have access to healthcare no matter where they are. This campaign not only reassures travelers but also reinforces AdventHealth’s reputation as a trusted healthcare provider.
Leveraging OOH in Private Aviation Terminals to Promote Health Centers
UT Health Houston is strategically leveraging our DOOH inventory in Houston’s private aviation terminal to highlight the various specializations they provide in different medical fields.
Private aviation is synonymous with luxury and exclusivity, but it also plays a vital role in the healthcare field. Houston is known globally as the home of one of the best medical communities, attracting over 4.8 million patients each year for high quality and specialized assistance. In addition, private aviation is often used to transport medical staff, organs or patients who depend on these aircrafts to provide safety, privacy and speed.
Private aviation passengers often include high-net worth individuals who can afford premium healthcare services and our OOH inventory allows advertisers to reach their target audience flying in and out of Houston. In addition, advertising UT Health’s institution in a high-end environment enhances branding and prestige, reinforcing their image as a premium healthcare provider appealing to those who value exclusivity and top-tier care.