One of the world’s most highly anticipated fashion industry events kicked off in New York City last week. NYFW is the nation’s premier fashion celebration, with a packed schedule of runway shows, designer presentations and exclusive events attended by hundreds of thousands of industry leaders, fashion insiders, and trendsetting influencers.
This semi-annual influx is a huge marketing opportunity for the biggest names in couture and off-the-rack apparel to align themselves with fashion innovation, and many of these brands have once again chosen JCDecaux digital out-of-home network to leave their mark.
JCDecaux Street Furniture Reaches Target Viewers
Our digital bus shelter screens make up the city’s largest street level ad space, including strategic coverage of the most visited luxury and flagship shopping neighborhoods; Fifth Avenue, Madison Avenue, 57th Street, SoHo and the Meatpacking District. Beyond reaching high-spend shoppers steps from key points of purchase, JCDecaux street furniture can intercept NYFW attendees and organizers as they travel to and from official and parallel Fashion Week events including NYFW: Backstage at Lune Studios in TriBeCa.
DOOH Enables Creative Flexibility
These can’t-miss OOH screens offer advertisers a unique medium to express creativity and a more detailed brand image by incorporating full motion or rotating visuals that showcase different looks or display important information like pop-up locations.
Mid-Tier Retailers Join the Fashion Week Conversation
The reach of our DOOH network means retailers can engage both fashion enthusiasts and those who want style on a budget. Walmart and Lululemon are just two non-luxury retailers going big with OOH during NYFW, promoting their signature labels and even driving physical pop-up visits with JCDecaux digital bus shelters and newsstands.
Explore the latest styles on city streets during the biggest week of fashion!