Sweetheart Streaming: Entertainment Brands Leverage Airport Digital to Promote February Releases

As Valentine's weekend approaches, major streaming services Netflix, Max, and Paramount+ are leveraging our digital airport networks to showcase their latest offerings. With endless options for entertainment, advertising plays a pivotal role in capturing attention and viewership for even the most anticipated releases. By reaching audiences on the go, enticing travelers with glimpses of anticipated new shows and films, airport advertising is a surefire way for entertainment brands to gain an edge this season.

Entertainment’s Time to Shine- Advertising during Awards Season 

Advertising in busy airports is an effective strategy for streaming services promoting new shows, especially during awards season and pivotal release weekends like Valentine's Day. With prestigious awards highlighting top-tier content, shows that have received nominations or accolades can leverage this buzz to attract new viewers; mentioning previous awards wins- like Max does for their HBO original White Lotus, or nominations- like Apple TV's SAG nominations- can help drive this point home. By reaching this captive audience in a context where they are already anticipating leisure activities, streaming services can drive interest and maximize the visibility of their new releases.

Perfectly in tune with the upcoming holiday, Netflix is releasing the "most talked about season yet" of their hit show Love is Blind on February 14th- where Paramount promises a new season of the thrilling Yellowjackets that "will eat your heart out." The release of highly anticipated new seasons over Valentine's Day weekend aligns perfectly, as viewers often seek engaging entertainment to enjoy with loved ones during the holiday- or distraction from a sappy weekend for those not so interested in the lovey-dovey.

Super-Streamers: Advertising in the Entertainment Capitol of the World

International airports like those in Los Angeles, Dallas, and Orlando all welcome diverse audiences, including frequent travelers who tend to be avid media consumers, creating the perfect environment to reach new viewers for big releases and remind already engaged fans about new seasons. Los Angeles, as the entertainment capital of the world, holds a strategic edge in this department. In addition to reaching influential members of the film industry, this busy traffic hub stands out for its high concentration of 'Super Streamers,' an audience who does not subscribe to these entertainment platforms and watches on-the-go with their mobile devices. According to U.S. mobile phone data, this audience is 111% more likely to be present in LAX than anywhere else in the country. By advertising on our full airport digital networks, Netflix, Max, and Paramount+ engage with this captive key audience at multiple touchpoints throughout the LAX travel journey- ensuring their new releases stay top of mind and potentially swaying these passengers to stream the promoted shows during their dwell time.