Dominate the nation’s most important urban markets with best-in-class street level ads
From coast to coast, our urban networks of bus shelters, newsstands and more offer premier downtown and city-wide advertising coverage with zero interruption.
Target bustling central business districts, luxury retail corridors, tourist landmarks, high profile events, and diverse residential neighborhoods.
4 out of 10Top DMAs
1.1 Billion Weekly Impressions
800+Digital Screens
8,200+Static Panels
Key Benefits
Full Urban Coverage
Build message frequency and subsequent impact by reaching ready-to-spend target audiences at various touchpoints throughout their daily journeys.
JCDecaux panels cover every urban neighborhood in our markets including some of the nation’s most important downtown business and transportation hubs, tourist landmarks, major event venues, and renowned luxury shopping corridors; Fifth Avenue and Madison Avenue in New York City, The Magnificent Mile® in Chicago, San Francisco’s Union Square neighborhood, and Boston’s Boylston Street.
INFILTRATE KEY EVENTS
Join the conversation during highly anticipated holiday traditions, annual festivals, high profile sporting events and industry trade shows.
Our bus shelters, city information panels, newsstands and kiosks allow brands to amplify key messages where the action is happening and near physical points of purchase.
SEAMLESS AUDIENCE TARGETING
Reach relevant, high value consumers where they live, work, shop and play. Comprehensive networks of bus shelters, newsstands, city information panels and more enable brand activations where its most likely to drive desired action.
Target, influence and engage affluent urban dwellers, ready-to-spend shoppers and tourists, diverse ethnic enclaves, and business professionals where they spend their time.
LEVERAGE DATA SOLUTIONS
JCDecaux OOH expertise includes unmatched insights into your target markets and audiences so brands can activate campaigns that make the most of marketing dollars.
Neustar analytics and Placer.ai mobile signal data can help to maximize your campaign’s impact. Understand your audience and identify where to reach them. Learn more about our data solutions.
Core Audiences
Gen Z & Millennials
Highly Educated
Business Leaders
Tourists
Fashion Trendsetters
Research, News & Insights
BOSTON STREET ADVERTISING REFLECTS STRONG RETAIL ACTIVITY
Don’t let its humble size deceive you- Boston is a fashion-forward city with a high demand for luxury goods and the latest styles. In fact, consumer insights from Neustar indicate that our Boston ad viewers are 22% more likely than the average American to purchase new clothing at the start of each season.
But beyond fashion, the broad urban reach of our street level screens and static panels offers high-impact ad space for any brand looking to drive in-store or online purchases and other critical engagement.
Learn more about how OOH is addressing sustained retail demand in Boston.
OOH IN THE COOKIELESS FUTURE
- Insights from JCDecaux and Lumen Research identify OOH as a high-impact tool that can restore online ad engagement as cookies are being phased out.
- Cookies allowed for highly relevant, effective online advertising. However, by priming consumers with outdoor ad exposure in the cookieless future, that gap is filled.
Learn more about OOH's critical place in a future without internet cookies.
SOCIAL MEDIA AND ICONIC LOCATION
- 66% of adults report that OOH ads in iconic or high traffic locations would impact their opinion of a brand/product
- 65% of adults are likely to act after seeing OOH ads in high-traffic or iconic areas like Times Square
- Nearly half of adults report that ads in these locations generate greater interest compared to other types of advertising.
Explore more about OOH's impact on social media engagement.
THE EFFECTIVENESS OF DOOH
- 73% view DOOH ads favorably, significantly higher than competing ad media (video, social media, print, audio, online).
- 76% took an action based on recent DOOH ad exposure, and 43% state DOOH ads are likely to make them act– higher than any competing ad media.
Learn more
