JCDecaux Airports are ideally positioned to target current investors and the increasingly diverse audience of "crypto-curious" consumers.
2021 wasn't just a break-out year for crypto in terms of returns, but also for the growing infrastructure's maturity and familiarity among the average U.S. audience; Allied Market Research projects that the newly mainstream industry is expected to grow from 1.54 billion dollars in 2021 to 4.94 billion dollars by the end of the decade. This expansion, due in part to the increasing acceptance of cryptocurrencies as a method of payment across the world, represents a huge opportunity for existing and new businesses across a wide range of industries.
As the number of startups, tech companies, banks, financial institutions, and other brands involved in cryptocurrency increases, savvy brands will be looking for a way to stand out from the competition. JCDecaux Airport's unique offering represents the ideal platform for these advertisers to make an impact and gives online brands the chance to have a presence in the real world.
JCDecaux effectively reaches cryptocurrency's current audience! According to Gemini's 2021 State of the U.S. Crypto Report, average cryptocurrency investors are young, affluent city dwellers. 74% are within the age of 25-44, over half live in or near a city, and have an average household income of $111,000. These audiences are prevalent in JCDecaux's partner airports: Neustar U.S. mobile data shows that our airports over-index among Young Professionals, Tech-Savvy Early Adopters, Wealthy Consumers, and Millennial Business Elites.
Airport advertising with JCDecaux is also a great opportunity for brands to expand their reach! Education is a key conversion point in the virtual currency purchase decision making process and will be a key messaging point for brands looking to convert the crypto-curious. The post-security airport environment is a rare space where consumers spend extended amounts of time in a brand-safe space; this captive, receptive audience is ideal for advertisers to display these messages! JCDecaux Airport's advertising networks offer full airport coverage in high-traffic locations across 9 major U.S. airports.