Airports are an elite platform for luxury brands, offering fashion advertisers endless opportunities to target an affluent group of traveling fashionistas.
Whether people are traveling for business or vacationers are leisurely passing through, airports are a premium environment in which travelers happily seek ways to spend money and time.
JCDecaux’s digital and static spectaculars allow brands to welcome travelers with vibrant and luxurious larger-than-life fashion spreads. Displaying top fashion trends and products on an ambassadorial platform leaves a lasting impression on travelers, driving them to retail stores to make real-life purchases.
In a recent article released by the Wall Street Journal, the average person travels by plane three to four times a year and purposefully schedules in high-end shopping sprees by planning layovers around access to lavish shopping in airport terminals.
Global sales of duty-free and other travel-retail have soared this year, rising about 9.3% since 2017 – the highest it’s ever been!
With a variety of JCDecaux’s premium networks strategically placed throughout the highest trafficked terminals, fashion and retail advertisers can effortlessly reach their target of devoted fashion moguls in the unique airport space.
An unmatched platform dedicated to showcase the latest trends in the fashion industry, airport placements ensure maximum visibility, leading passing shoppers straight into the open arms of the latest trends.