Brands show off their latest scents through airport OOH and drive traffic into duty free.
Airports are premium environments, attracting business and leisure travelers from all over the world. They act as key location to promote travel retail, drawing in consumers eager to spend time and money on a wide array of advertised products.
The fragrance market in airports is thriving and continues to grow, often synonymous with luxury brands and generating over $60 billion in revenue in 2023 - over $12 billion higher than the previous year. Perfumes in fact make up for around 25% of the duty-free revenue, making it the leading product category.
With JCDecaux's extensive networks strategically placed in the some of the busiest and largest terminals across the country, it allows brands to capture the attention and effortlessly connect with their target audiences in the exclusive airport environment. Fragrances and attention capturing campaigns are displayed on state-of-the-art displays, featuring the latest trends on such high impact platforms ensuring a memorable experience for customers.
The airport setting also offers a distinct advantage for the fragrance market by being able to take advantage of the numerous duty-free locations across airports. Combined with the JCDecaux's innovative advertising capabilities, this creates a compelling opportunity for travelers to engage with captivating campaigns and be encouraged to visit retail stores to experience and test the products in person.