Top Beauty Brands Leverage Airport OOH

Influencing Travel Retail Through Airport Advertising

Airports, in addition to their role in the bustling transport ecosystem, are home to extensive retail options. The massive airport retail market- over $32 billion in sales in North America alone- is a major opportunity for brands to capitalize on extended dwell times, high income levels and an increased willingness to spend.

According to research, 85% of travelers said they have made a purchase in the airport in the past year and 65% of those do not pre-plan their shopping, making them highly susceptible to being influenced by airport advertising. In fact, 77% of air travelers say they have acted on an airport advertisement either during or after their trip. JCDecaux’s premium advertising inventory is perfectly positioned in top US airports to help advertisers target these already-primed consumers at this key point of purchase.

l'oreal - ysl beauty new blush lax airport advertising

Targeting High-End Travelers with Airport OOH

YSL Beauty is leveraging our digital OOH screens in LAX’s busy Terminal B to promote their newest makeup release. Their strategic ad placement is centrally located in the busy TSA area, ensuring maximum visibility and long read-time in a high dwell time pulse point. This placement is also highly advantageous as it is one of the last visuals travelers see before entering the post-security area, typically duty-free and shopping zones, ensuring that their brand remains top of mind. Travelers are often met with displays in which they can test and sample the product, creating a seamless flow from brand exposure to direct product interaction.

Establishing a presence in LAX’s key international terminal also allows high-end advertisers to reach wealthier consumers from major international markets with higher disposable incomes and purchasing power- boosting sales and reenforcing YSL’s premium image.

summer fridays lax airport advertising escalator

Cementing Brand Status Through Multi-Terminal OOH Advertising

Summer Fridays has taken over our DOOH inventory across multiple terminals in LAX to promote their standout ‘Jet Lag ready’ line. In 2024, the brand experienced a drastic surge in popularity, experiencing a growth of 173% in online searches, ranking amongst the top 15 most popular beauty brands.

By leveraging our large digital screens, Summer Fridays is targeting a high net worth, global audience by placing themselves in one of the world’s most influential travel hubs. These products are not only tailored to the needs of travelers in the unique airport environment, but works to cement the brand’s position as a leader in the crowded skincare industry,

Leveraging OOH to Promote Hybrid Make Up

The growth in demand for makeup products that offer added benefits such as sun protection and skin health has led to the growth of ‘hybrid makeup’. The demand for these products, currently driving 21% of all personal care and beauty industry growth, is expected to grow by 6.6% between 2024 and 2026.

La Roche-Posay is advertising their tinted mineral sunscreen across our premium digital advertising networks in Orlando International Airport ahead of the busy summer travel period. Advertising in the gateway to this prime hub for family and spring break travel is a great way to target younger consumers and families looking to fulfill last minute travel toiletry needs; Orlando is amongst the top 5 most visited city in the U.S., attracting over 3.5 million visitors each year who partake in various outdoor activities, making sun protection a top priority.