Reach business travelers and tech enthusiasts as they search for ways to spend time and learn about new services in airports
With air travel continually on the rise, branding in airports has become a prime opportunity for advertisers to effectively reach thousands of business travelers on a daily basis. As airports warrant many travelers with high dwell times, they happily seek distractions and explore ways to spend money before heading to their new destinations.
Airports offer a dynamic platform for advertisers to reach the affluent group of consumers they are seeking to target. As frequent fliers and key decision makers, business travelers are the most highly sought-after demographic for tech brands such as Microsoft, Mimecast, and Crowdstrike. With a likelihood of 3 times more than the average adult in JCDecaux Airport markets to start their own business within the next year, services these brands offer, such as cybersecurity or cloud storage, are guaranteed to stand out.
Other brands such as SAP, Cisco, and Epson, help build efficiency of internal networks, further catering to company executives. With services that help manage business operations, high-technology, and customer relations, alongside the manufacturing of necessary computer printers and imaging related equipment, these brands grab the attention of a variety of business executives. Additionally, tech products such as Microsoft’s tablet and Samsung electronics also garner the attention of both business and leisurely travelers alike.
As business travelers continue to search for ways to spend time and learn about new services, branding in airports becomes a premier platform for tech brands to reach the most receptive and affluent business professionals and gain maximum exposure.