With their recent out-of-home campaign at the Embassair FBO in Miami, Fendi is taking luxury branding to new altitudes.
Luxury and private aviation naturally intersect in the lives of the ultra-wealthy. This makes it a strategic move for an elite brand like Fendi to leverage the booming aviation sector to connect with this hard-to-reach audience.
The surge in private aviation can be attributed to increasing business and leisure travel demands, amplified by a recent boom in global wealth. In 2022 a record-breaking 2.8 million private flights took the skies across the US, representing almost half of global private flight traffic.
Fendi, Embassair Miami-Opa Locka
Recognizing this demand, Fendi has unveiled two large banners at the Embassair FBO in Miami’s Opa-Locka Airport. Posted to the outside of Embassair’s new state-of-the-art terminal, these banners offer a warm welcome to every passenger, reinforcing the brands image to the ultra-wealthy as a premier luxury brand.
Embassair Terminal Miami-Opa Locka
Miami’s Opa-Locka airport stands out as one of the nation’s busiest private hubs. The city hosts a number of high-profile events, notably including Art Basel, establishing Miami as a staple in the elite’s social itinerary. This backdrop makes it an apt location for Fendi’s advertising initiative, seamlessly aligning with the recent unveiling of their flagship store in Miami’s design district.
By choosing JCDecaux to advertise at the Embassair FBO, Fendi is strategically placing their brand narrative within the lifestyles of their consumers.