JCDecaux’s outdoor advertising expertise helped Warner Brothers and Universal bring in the fourth-biggest box office weekend in history.
It was the double feature we didn’t know we needed.
This past Friday, Greta Gerwig’s star-studded Barbie movie and Christopher Nolan’s highly anticipated historical drama, Oppenheimer, made their cinematic debuts, raking in $162 million and $82 million over the weekend respectively- both films exceeding initial projections.
This opening weekend success is a direct result of successful film marketing; with small release windows and tight budgets, leading studios continue to use OOH media to provide a real-life, immersive advertising experience that can bring cinematic universes to life.
Comprehensive street furniture, billboard, MallScape, and airport OOH media across top U.S. urban markets allow for awareness to build over time, facilitating a natural connection to be formed between the viewer and the film even before its release.
Both Barbie and Oppenheimer launched OOH campaigns with JCDecaux nearly a month ahead of its shared release date.
Barbie executed a particularly impactful digital campaign in New York City, Chicago, and Los Angeles featuring nearly a dozen creative variants with regular text updates to reflect the upcoming premier.
