Top Fashion Brands Turn to Airport OOH Advertising for Post-Oscars Exposure and Spring Collection Launch
Fashion giants Ralph Lauren, Kate Spade, and Dior are seizing the opportunity to captivate a massive audience of travelers by promoting their upcoming spring collections through OOH advertising at major airports. Ralph Lauren is showcasing their ads in MIA, reaching a fashion-conscious spring break audience, while Kate Spade and Dior are running their campaigns in LAX, strategically placing themselves in the limelight just after the Oscars have taken place in Los Angeles.
Leveraging the buzz surrounding the Oscars and the association with red carpet glamour, these fashion brands aim to elevate their presence and appeal to a wide audience of airport travelers. By running their ads in high-traffic locations like LAX and MIA, they're tapping into the perceived value that airport advertising brings.
According to a study by ResearchBods and JCDecaux, brands that advertise in airports are seen as more prestigious compared to other mediums, with an index score of 113, while TV, print, mobile, and website scores range from 94 to 99. Moreover, these brands are further solidifying the importance of this advertising medium for enhancing brand image and attracting the attention of potential customers.
As these top fashion brands embrace airport OOH advertising, they set a precedent for others in the industry to follow suit. By recognizing the potential of out-of-home ads to generate buzz around their latest collections and create an emotional connection with audiences, Ralph Lauren, Kate Spade, and Dior have demonstrated the effectiveness of this medium in the fast-paced world of fashion.