Inspiration from Abroad

Leading travel and tourism advertisers are using JCDecaux’s airport advertising networks to reach an influx of international fliers. 

The latest travel forecasts predict an impressive return of international travel in 2023, with a staggering 4.2 billion passengers worldwide planning to fly. Additionally, major U.S. airlines like Delta and United are expected to increase capacity on routes to Europe and beyond by around 10%. The expectation is so high that with a 36% increase in travel & tourism spend in 2022, this year will surpass 2019 levels.

These projections mean increased marketing opportunities for leading advertisers, and JCDecaux’s airport media networks provide unmatched access to a sought-after audience of active jet setters.

From check-in to boarding, passengers on their journey through JCDecaux airports are met with contextually relevant messages from a growing portfolio of tourism and hospitality companies looking to provide future travel inspiration.

Afterall, travel is top-of-mind when at the airport. And out-of-home advertising is the ideal media format for engaging on-the-move consumers who are automatically more aware of their immediate surroundings as they navigate busy terminals. Just behind “being online”, “being at the airport” ranks second in key occasions where people think about travel, increasing their purchase intent.