Lightyear is one of the most anticipated movies of the year, and our out-of-home network at LAX is a perfect medium for driving awareness among a large and diverse audience of travelers.
Buzz Lightyear is launching into action on our largest static banner to-date at LAX! This impressive domination in Terminal 4 promotes the release of Disney’s latest film from the Toy Story universe.
Spanning nearly 350 feet- approximately 50 feet taller than the Statue of Liberty, this super-sized placement has a prolonged read time of five minutes. That’s five minutes of premium engagement opportunities at one of the nation’s busiest airports.
Launching on May 23rd, Disney’s latest campaign leveraged increased leisure travel among families and young adults during Memorial Day. Overall, LAX remains one of the busiest airports in the country with a recorded 1.2 million international travelers passing through in April of 2022- up 183% from April of 2021.
While this large-format static placement allows for 100% share of voice, Disney is also leveraging increased creative flexibility with their full-motion ads on our high-reaching digital spectacular screen in Terminal 1.
This digital unit is strategically located within the terminal as to reach a mass audience of travelers. Additionally, both static formats take advantage of viewers’ heightened sense of awareness when outside of the home- a key benefit of OOH as compared to other media formats.