Bombas is using our OOH network to meet consumers on the city streets with important messages regarding the NYC homelessness crisis.
Sock and apparel brand Bombas has launched their first post-pandemic OOH campaign across our NYC network, bringing important conversations about homelessness in NYC to the forefront. Socks are the number one requested item in homeless shelters. As a result, for every sock purchased from Bombas, the brand also donates a pair.
In honor of the brand reaching their 100 millionth donation and New Yorkers experiencing homelessness more than ever this year, their text-centered campaign turns the narrative surrounding homelessness from judgment to empathy and understanding by highlighting how people from diverse backgrounds and life situations can find themselves experiencing homelessness.
The campaign is currently running across our NYC static newsstands, digital newsstands, and digital shelters, drawing in consumers from their typical outdoor settings to a new digital experience through the use of two calls to action, a QR code, and a website call-out. These prompts redirect consumers to Bombas' website, where they can delve deeper into the campaign, access additional resources, and learn more about the brand's philanthropic efforts.
To provide a more personal perspective beyond the statistics, The Bombas website spotlights fifteen individuals all from unique circumstances who are now currently experiencing homelessness, continuing the story behind the statistics.
Considering the immense potential of OOH, which can generate over 5 trillion annual impressions in the United States, according to Geopath, it comes as no surprise that brands are increasingly leveraging this medium to drive social awareness and share important messages. Bombas' campaign featured on our highly-visible inventory in high-traffic areas throughout the city, ensures maximum exposure and impact for their thought-provoking messaging.
To learn more about Bombas' campaign and discover how you can contribute to the cause, visit their website at: https://beebetter.bombas.com/.