TikTok is targeting business owners in Florida by advertising in MIA
TikTok is leveraging our digital inventory in Miami International Airport to reach an audience of small business owners! Branded the most innovative app of 2022, the popular social media platform known for its young audience and trendy dances is looking to reposition their brand with a wider audience. Through this campaign, located in a hot market for leisure and business alike, TikTok is promoting their platform as a powerful marketing tool for entrepreneurs!
Florida is an ideal market for small businesses, enjoying tax advantages and significant investment capital availability from venture capitalists and angel investors. Conventions and business events throughout the calendar year draw crowds of influential industry leaders to the area- advertising in MIA during these time periods is a great way for brands like TikTok to gain a foothold with this audience.
Social media and OOH are a marketer’s dream match- generating brand awareness, increasing site traffic and conversions, extending campaign reach, so it’s only natural that TikTok is turning to JCDecaux to expand their audience!