e.l.f. is serving bold lips and leaving lasting looks across our Chicago OOH inventory.
With the rise of influencers causing a shift in the beauty industry, household beauty brand, e.l.f., joined forces with beauty guru and content creator Meredith Duxbury for the launch of their new $9 O FACE Satin Lipstick.
The drugstore brand will also air its first-ever Super Bowl ad this Sunday, making their OOH campaign the perfect prelude to boost brand awareness.
A recent study from Clear Channel UK, Global, JCDecaux and Posterscope indicates that searches near OOH sites result in a 38% increased likelihood of purchase compared to searches conducted from a home environment, bringing e.l.f. closer to its consumers.
The study also showed that OOH searches peak from Monday to Thursday, with 80% occurring during morning commutes. This makes our OOH networks an ideal reminder for commuters in Chicago, the most congested city in the US.
By leveraging the power of TikTok influencer recognition and using bold digital creatives, e.l.f. is enhancing its brand credibility, expanding its target audience, and ultimately driving engagement and sales.