Google and Walmart tapped into consumer excitement ahead of Black Friday weekend with their latest digital out-of-home campaigns in Chicago.
Recent holiday shopping insights from OAAA indicates that over half of consumers in large cities plan to spend a lot more than last year, with nearly 60% of all shoppers planning to spend more than $5001.
Not surprisingly, a record $9.12 billion was spent online this Black Friday, up 2.3% from last year according to Adobe Analytics which tracks ecommerce purchases2. The latest campaign from tech-giant, Google, recognizes shoppers’ growing embrace of ecommerce as well as their preference to conduct research before purchasing3.
Google’s simple ads encourage viewers to find the perfect purchase with their user-friendly shopping platform.
Similarly, Walmart drove online traffic ahead of Black Friday weekend by promoting exclusive deals and members-only perks to urban consumers in Chicago; according to OAAA, 75% of consumers find ad messages about value or savings are the most relevant1.
Through the holiday season, our DOOH networks are helping top brands like Google, Walmart, and beyond stand out in the ecommerce age and stay top-of-mind when it comes time to buy.
___________________________________________________________________________
1 https://oaaa.org/blog-posts/sales-tip-key-consumer-insights-2022-holida…
2 https://www.cnn.com/2022/11/28/business/black-friday-sales-numbers
3 https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/shopp…