Rewards programs are pairing up to provide passengers with extra miles- simply by paying rent or sipping Starbucks!
Travel-hungry consumers are always looking for the most cost-effective way to get where they’re going- from finding the perfect time to buy, to participating in frequent flyer programs, or using travel credit cards. With their latest airport advertising campaigns, Bilt and Delta are making this easier than ever.
Delta SkyMiles is pairing up with Starbucks Rewards for a win, win, win. Travelers get to earn more from purchases they’re already making and both companies get to develop a consumer base with strong brand loyalty! The program will drive coffee drinkers loyal to the world’s largest coffee chain to fly Delta- and with the “Double Stars on Delta travel days” benefit, loyal Delta flyers will be inclined to select Starbucks. Delta’s creatives run throughout LAX with eye-catching digital creatives featuring to-the-point headlines like “Sip Your Way to Your Next Trip” and directing people to learn more.
Delta isn’t the only brand helping travelers earn miles with their regular purchases: Bilt is in LAX letting consumers know that their financial programs allow them to earn rewards- like miles- for paying rent. A recent Hopper survey reports that 67% of respondents say, “price and finding a good deal was their top priority when planning holiday travel.” This jumps up to 87% amongst millennial and Gen Z travelers.
When airport advertising helps brands go the extra mile in saving travelers money, everyone wins!