The latest out-of-home campaign from Nike leverages mobile activations to create a highly relevant, interactive, and above all memorable advertising experience during this year’s Chicago Marathon.
The annual Chicago Marathon is the fourth-largest race by number of finishers worldwide; over 40,000 participants from all 50 states and over 100 countries were cheered on this past weekend by an approximate 1.7 million spectators lining the streets across 29 neighborhoods.
However, fans were not the only ones offering encouragement. Sportswear industry leader, Nike, demonstrated their commitment to athlete support with a unique OOH strategy that successfully engaged attendees before, during, and after the event.
On our digital city information panels and static bus shelters in and around downtown Chicago, Nike reinforced their brand image as an authority within the sports community.
Nike incorporated mile markers and QR codes on our static bus shelter ad faces that would transport viewers to various resources on the Nike website as well as inspirational posts across Nike’s social platforms.
Meanwhile, our strategically positioned digital city information panels were used to promote Nike sportswear among urban residents, tourists, and commuters at large in Chicago’s most densely populated district- the Loop.