In Chicago, one of the nation’s most accident-prone cities, Malman Law is effectively promoting their services with JCDecaux’s digital dynamic capabilities.
Ongoing urban congestion, a growing number of drivers, and harsh mid-west weather has only added to the issue of road safety in Chicago; from September 2021 to September 2022, the City of Chicago reported 108,112 automobile accidents.
This reality presented a key opportunity for Malman Law- the ability to reach wary motorists along the city’s most congested roadways in a format that is near impossible to ignore.
In addition to witty on-brand messaging, Malman Law is outfitting our large-format digital billboards with live traffic information that provides travel time to key interstates and urban destinations.
OOH is the ideal advertising medium for leveraging dynamic content as a means of more personal communication and effective storytelling, all while achieving maximum visibility among hyper-aware consumers.
Dynamic features such as this one achieves valuable relevancy that has been proven to drive 19% more effective audience response on average, according to a 2019 study by JCDecaux, Clear Channel, & Posterscope.
Check out additional dynamic capabilities, available on all JCDecaux digital inventory across our North American markets!