Delta Air Lines, the official airline of Team USA, runs a campaign ahead of the 2022 Winter Games on our Boston digital network.
It takes an Olympian effort from everyone involved to put on an event as big as the Olympic games. The official airline of Team USA, Delta Air Lines, is recognizing that effort with their latest campaign!
Just in time for Friday’s opening ceremony of the 2022 Winter Olympics in Beijing, Delta is running two creatives on our network of prestige digital units in Boston Logan International Airport. The Olympics sponsor has partnered with JCDecaux Airports to highlight the amazing individuals whose hard work behind the scenes helps the major sporting event take flight.
Artist Shyama Golden’s portraits of these key players, which can be explored at deltateamportraits.com, are featured on vibrant digital screens across premium airport locations, reaching passengers both arriving and departing Boston!
During the Summer Olympics in July 2021, a Boston.com survey of their readership found that the majority of their readers planned to watch at least some of the sporting event- 39% planned to watch the games and 28% would watch based on the events. With head-on placements in BOS’s gate hold lounges and retail corridors, Delta’s campaign is ideally placed to gain a foothold in the sports-loving Boston market and remind travelers to tune into the upcoming Winter games!