Cue Health is taking on-the-go Covid tests across the country with a digital campaign in MCO, MIA, DFW, IAH, BOS, and LAX.
Travel safer with Cue Health! The innovated healthcare service has partnered with JCDecaux to spread the news about their new Covid-testing system to six of our international airport partners.
As the pandemic continues to affect lives across the globe, regular Covid-19 testing helps keep everyone safe as they go throughout their daily lives. Cue Health’s first-of-its-kind molecular test system has made this reality much simpler- with the convenience and rapid turn-around at home testing and lab-worthy trustworthy results solve many of the issues people worldwide have faced with Covid testing.
Jetsetters are even more likely than the average consumer to need quick and convenient testing to keep up with the oft-changing requirements for travel services and destinations. Partnering with JCDecaux Airport is the ideal way for Cue Health to get their brand in front of this key demographic as they take flight!
The innovative lab services took their travel-ready tests across the country with this campaign, running in Dallas/Forth Worth, Boston Logan, Miami, Los Angeles, Orlando, and George Bush International Airports. With creatives displayed on our Prestige Digital Networks in MCO, MIA, and IAH, digital spectaculars in DFW, LAX, IAH, and BOS and LAX bridge media bands, Cue Health leveraged JCDecaux’s airport wide coverage and strategic placement in key pulse points to impact consumers at all points in the travel journey.
Cue Health took advantage of the flexibility offered by digital out of home advertising to change their copy in time for the holidays! These new creatives were perfectly poised for holiday travel and the season of family get togethers, and also offered additional information about the service’s time efficiency and lab proven quality.
Advertising in six airports across the country with JCDecaux’s premiere digital advertising networks was the ideal way for this unique advertiser to build widespread brand knowledge and product awareness.