DATA. Fueling Audience Insights and Campaign Effectiveness for OOH.
JCDecaux Data Solutions is a portfolio of global and local data solutions that enable advertisers to maximize the power of their media investment. Whether pre, during or post-campaign, the consistent approach to OOH is "data by design", to deliver improved results for advertisers.
The rise of the smartphone has enabled a massive transformation in the use of data for personalization in digital marketing, yielding greater performance and increased campaign effectiveness. With these toolsets, marketers are able to speak to individuals on a one-to-one basis.
Given that Out-Of-Home is fundamentally a one-to-many medium, here at JCDecaux we are pioneering strategies and tactics to deploy data for the purpose of “mass personalization” in outdoor advertising in a privacy friendly manner.
The "digital transformation" that out-of-home has been going through now includes the use of a data-driven approach to make it a more contextualized experience.